Operations

An operation is a farming business — the entity behind the ground, along with the people, acreage, and records attached to it. Selecting an operation opens its panel beside the map at a URL like /map/operation/12345, so you can bookmark one or send it to a teammate. Use Center map in the panel header to fly the map back to the operation’s primary location.

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Overview

The top card identifies the operation:

• Category and contact type — pills showing the operation’s category (Producer, for example) and whether it’s a Customer or Prospect. Where your permissions allow it, the contact type can be changed right from the pill.
• Name and Primary Location — select the address to copy it.
• Operated Acres and Owned Acres — estimated acres farmed, and the total acreage of parcels CamoAg has matched to the operation.

Two links sit below: View Full Profile opens the operation’s full record, and Operation Graph visualizes its relationships.

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Platform vs. your operations

CamoAg ships platform operations — records built from public and licensed data that everyone starts from — alongside the operations your organization owns and edits. Opening a platform operation your organization has already saved redirects you to your own copy. If you haven’t saved it yet, Save to Edit clones it into your organization so you can make changes without touching the shared record. The menu in the card’s corner holds the rest of the record actions, depending on your permissions:

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Crops

Crops charts the operation’s crop history. If CamoAg has no crop data matched to the operation, the section reads No crop data.

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Livestock

Livestock shows the animals an operation raises, one row per category: Beef, Dairy, Swine, Poultry, and Other. An operation has at most one row per category. If there’s nothing on file, the section reads No Livestock data.

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Size class vs. head count

Each row shows one of two things:

• A size class — Large, Medium, Small, or Unknown. Sizes follow the EPA’s thresholds for animal feeding operations:

  Category	Small	Medium	Large
  Beef	Under 300 head	300–999	1,000+
  Dairy	Under 200 head	200–699	700+
  Swine	Under 750 head	750–2,499	2,500+
  Poultry	Under 37,500 birds	37,500–124,999	125,000+

  Other has no thresholds, so it shows Unknown unless you enter a head count.
• An exact head count, with a Verified by Org pill, once someone in your organization has entered one. Your number influences the size class on that row.

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Edit livestock

On operations your organization owns, users with the Create/Edit Operations permission can manage livestock right from the panel:

• Change a head count — select the pencil icon, enter the number, and select the check mark to save, or the X to cancel. The field is prefilled with the current count — yours, or CamoAg’s modeled estimate if you haven’t entered one.
• Add a category — select Add Category, choose a category, and enter its head count. Only categories not already listed appear; the button goes away once all five are on the operation.
• Remove a category — select the trash icon. The row is removed immediately, with no confirmation.

Your edits take priority over modeled data. After you enter or change a count, data refreshes won’t overwrite it or remove the row. A category you remove stays removed, even if modeling later reports it again. To bring one back, add it with Add Category.

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Deep Research

Deep Research runs an AI report on the operation — holdings, affiliates, associated individuals, and verified addresses. The card shows when the last report was generated and links to it; Generate Report starts a new one.

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Revenue & wallet share

For organizations with purchase data loaded, Revenue & wallet share shows year-to-date purchases broken out by product category, the operation’s total potential, and the share of it you’ve captured.

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Contacts and key people

Contacts lists the people linked to the operation and how many are on file, with their phone numbers, emails, and addresses. On platform operations, Key people lists individuals surfaced by research, each with a High, Medium, or Low confidence pill. Save the operation to turn key people into contacts you can edit.

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Notes

Notes shows how many notes are on the operation and when the most recent one was updated, with the two latest previewed inline. View All Notes opens the operation’s profile.

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Tags & Products

Tags & Products counts the tags applied to the operation and its contacts, plus the distinct products associated with it. Tags are how you segment operations for filtering and reporting — see Manage Tags.

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Highlight on Map

Highlight on Map turns the operation’s related records into map layers, so you can see its footprint rather than read it as a list:

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Connected Operations

Connected Operations lists the operations related to this one and lets you Connect Operation to add a relationship.

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Financial Filings & Policies

A single section gathers the operation’s public financial record:

• Mortgages
• UCC Equipment Filings
• UCC Blanket Liens — lenders, most recent three years
• Subsidy Payments
• Crop Insurance

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Guides