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Branding Guidelines

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Color usage

Brand Primary Color
Please provide a hex value of your brand’s primary color. This color will be used on button treatments, hyperlinks, progress bars, and many other primary UI elements. Please ensure this primary color follows web accessibility guidelines and has a contrast ratio of 4.5:1 or better (7:1 is most ideal). This tool (https://webaim.org/resources/contrastchecker/) will help you select the proper primary color. Lighter colors will run the risk of a poor user experience.
Usage:

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Logo Guidelines

Below is an example of a logo using our standard 3:1 aspect ratio.
To display your company logo as best as possible, we ask that you upload the logo contained in a 3:1 aspect ratio canvas. Above you will see the CamoAg logo horizontally and vertically centered on the canvas. The logo has been scaled to fit the canvas without distorting or stretching in any way. Clearspace has been added around the logo to avoid overcrowding.

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Do’s & Do Not’s

Do:
  • Adhere to the 3:1 aspect ratio
  • Provide a logo that presents best on a white or light background
  • Horizontally AND vertically center your logo on the 3:1 aspect ratio canvas
  • Provide some clearspace around the logo to prevent overcrowding
  • ONLY use scaling to fit the logo on the canvas
  • Provide a logo with a minimum of 600x200 pixel dimensions
  • Provide the logo in a .SVG file format
  • Provide a logo with a transparent background.
Do not:
  • Stretch, skew, or distort the logo to fit the canvas, scale only
  • Change brand colors in the logo
  • Rotate the logo
  • If the logo has a logomark, do not rearrange unless using a company-approved brand logo
  • Provide a logo in any file format other than .SVG
  • Provide a logo without a transparent background.
Last modified on May 22, 2026