Report Categories, Data Sources, and Use Cases

Operational Data

Organization Data

Ownership Data

Custom Reports

Operational Data

Reports in this category are driven by data sources centered around Operator/Farmer data *available to users with a Pro Subscription who have also purchased additional data integrations

Report Name	Data Source	Use Case
Operators*	DTN or CamoAg	Prospect operations
UCC Filings*	Fusable	Understand who prospects are banking with
USDA Subsidy Payments	FSA	Gain a deeper understanding of an operation based on the program payments they receive
Market Share Details	Organization Contacts	Instantly view your customers vs. largest operator prospects
Market Wallet Share	Organizational Data Share
Total Addressable Market	Organizational Data Share

Organizational Data

Reports in this category are driven by users within your organization or data your organization sends directly to CamoAg *reports outlined in orange are available to users with a Basic subscription, remaining reports require a Pro subscription and may also require additional integrations

Report Name	Data Source	Use Case
AgWare Data*	AgWare	- Requires an integration with Agware
CMAs Created	Org Users	- View total number of Comparative Market Analyses (CMA) created within the organization or by a specific user - High level details of the subject farms such as county location and acre types - CMA value vs. soil rating - CMA value as compared to property size - Compare values over time if multiple CMAs have been created for a farm
Comps Created	Org Users	- View the sales data shared by your organization and/or the number or private comparable sales created across the organization or by a specific user - Correlation between Sale Price vs. Soil Rating or size - Graphical view of sale prices over a given time farm - Report can be accessed from the map for enterprise accounts sending sales data directly to CamoAg
Contacts - Pro*	Organization CRM	- View your CRM contacts, their products, relationship manager, and contact information - Report can be accessed from the map
Documents	Org Users	- View all documents uploaded to a farm including documents assigned an expiration date - Sort documents by Category and Subcategory (if assigned)
Farms, Fields, and Parcels	Org Users	- View total number of farms created within the organization or by user - Understand total acres associated with an Owner/Entity, Portfolio, or County - represented with a graph and table - View a breakdown of farms by acre types such as Irrigated, Dryland, CRP, Etc.
User Engagement Summary*	Org Users	- Understand how users in your organization are using the CamoAg platform

Ownership Data

Reports are driven by data sources centered around parcel ownership *require a Pro subscription and may require additional integrations

Report Name	Data Source	Use Case
Land Sales Bulletin Data	Land Sales Bulletin	- View a heat map of Land Sales Bulletin data in your subscribed states to understand what counties or areas have a high or low concentration of sales - Use filters to hone in on sales data for one or more counties and download the table to further run your own comparisons
Largest Farmland Buyers & Sellers	Farm Sales	- Create marketing lists - Understand who is purchasing the most land in a certain area
Mortgages Pro*	Cotality Attom**	- View all mortgage info provided by Cotality and matched to parcels in CamoAg using Parcel IDs and county recorder documents. - **Attom Mortgage data will be visible on the map regardless of purchase, but only available in the reports if purchased by your organization. - Matched to your CRM (if integrated) by address - Report can be accessed from the map or from the reports menu
Owners Pro*	Regrid/Attom	- View all Owner info matched by CamoAg - Matched to your CRM (if integrated) by address - Create marketing lists with addresses - Report can be accessed from the map or from the reports menu
Recently Created Auctions	CamoAg	- View auctions entered into the platform by CamoAg and gathered from various auction sites

Operational Data

Organization Data

Ownership Data

Custom Reports

​Operational Data

​Organizational Data

​Ownership Data

Operational Data

Organizational Data

Ownership Data